HA HA

You know that famous Swedish camera company that has been going steady with NASA since they took their first moonlit walk back in the sixties? Of course you do— Hasselblad.

You know the pre-digital box that all the kingpins swore by, that you had to sell your arm and leg to afford? Well that dying old man of a company sold it's organs to the Chinese, because they had lost touch with how to run and keep up with the times. Can you say Shapiro Group?

Well, well.... guess who just stepped into the digital ring without ever putting up a fight?
Hasselblad has merged with Imacon, the heavyweight champion of the world in the high-end digital market.

Supposedly they will now be called Hasselblad-Imacon and the Royal Family of photography & digital imaging will make the professional world a better place.

Oh if only Victor was alive to see this Scandahoovian union.